BuzzFeed RED Rebrand
Client: BuzzFeed
In 2022 I was tasked with expanding BuzzFeed’s official color palette with 1-2 new colors, as well as exploring gradations of each to offer better legibility in a wide variety of uses.
Additionally, I was asked to create a shape language that could act as building blocks across the organization’s eclectic brands.
Applications ranged from social media templates to client-facing decks to custom animated backgrounds.
